Top 5 Personal Finance Apps in Mexico Q3 2024: Unified Platform Insights

In the third quarter of 2024, the personal finance budgeting and planning app landscape in Mexico saw varied performance across the top 5 applications on a unified platform. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for these apps.

Profuturo Móvil from Profuturo Afore México maintained a consistent presence in the market, with weekly downloads fluctuating throughout the quarter. Starting at 13.8K in early July, downloads peaked at 17.2K by late September. Weekly active users showed a slight decrease over the quarter, beginning at approximately 151K and ending at around 148K.

Dinero Plan: Gastos Nota experienced a notable increase in weekly downloads, beginning with 2.3K in mid-July and reaching a high of 12.1K in early September. However, data on weekly active users was not available.

The Banregio app, developed by Banco Regional, S.A., saw a gradual increase in downloads, climbing from 3.9K in early July to 5.7K in September, before dipping to 2.1K at the end of the quarter. Weekly active users mirrored this trend, starting at 67.8K and peaking at 70.9K in early September, then falling to 59.1K by the end of September.

Dineria: Payment Calculator by Scott Gomez observed modest download numbers, with a peak of 7K downloads in early September, after a low of 1.2K at the end of the quarter. No data on active users was provided.

Finally, Splitwise demonstrated stable revenue figures, averaging around $1.5K weekly, with a peak of $2.1K in early July. Downloads varied, with a notable increase from 1.5K in late September, after a peak of 5.9K in early September. Active users showed minor fluctuations, starting at 9.5K in early July and ending with 9.2K by the end of the quarter.

For more detailed insights, Sensor Tower offers comprehensive data and analysis on the performance of these apps in the Mexican market.